{"id":7592,"date":"2006-09-07T19:51:59","date_gmt":"2006-09-07T19:51:59","guid":{"rendered":"https:\/\/zonda-develop.go-vip.net\/prosales\/article\/getting-started_o"},"modified":"2025-06-27T02:09:59","modified_gmt":"2025-06-27T02:09:59","slug":"getting-started_o","status":"publish","type":"post","link":"https:\/\/zonda-develop.go-vip.net\/prosales\/business\/getting-started_o\/","title":{"rendered":"Getting Started"},"content":{"rendered":"<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">  <\/div><div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><p class=\"wp-block-paragraph\"> The home building industry has never been known as an early adopter of business best practices; supply chain management (SCM) is no exception. Yet the industry is rapidly changing. Six of the 15 largest production builders discussed supply chain or similar operational efficiency topics in their 2005 annual reports. Sixty-one percent of the attendees at the 2004 Big Builder Conference, which was hosted by PROSALES&#8217; sister publication BIG BUILDER magazine, elected to attend the supply chain panel session when five other subjects were presented during the same time slot. And the Institute for Supply Management (ISM) reports a fourfold increase in member registrations from the construction industry between 2003 and 2005.<\/p><p class=\"wp-block-paragraph\"> It&#8217;s apparent that the construction industry as a whole, and specifically the production-home-building segment, is in the early stages of rethinking how it should create customer value with the help of SCM. Numerous factors are converging to shape this trend: material shortages, interest rate fluctuations, industry consolidation, fragile labor markets, and new managers from outside the industry, to name just a few. For the pro dealer, this means there is no better time than now to begin to rethink your business model to leverage supply chain fundamentals. Here&#8217;s how: First, get comfortable with the definition of SCM and how it applies to your business. And second, begin answering questions in the five core areas that comprise supply chain management.<\/p><p class=\"wp-block-paragraph\"> <b>Supply Chain What?<\/b> According to the Council of Supply Chain Management Professionals, SCM \u201cencompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, SCM integrates supply and demand management within and across companies.\u201d<\/p><p class=\"wp-block-paragraph\"> To help clarify this definition and make it more relevant to production home building, the figure to the right illustrates the typical activities in SCM that correspond to builders, dealers, trades, and product suppliers. It helps to think in terms of three types of process flows: informational, physical, and financial. When you break down your business processes into these three well-understood categories, you quickly begin to see that SCM is an everyday opportunity to create and deliver more customer value.<\/p><p class=\"wp-block-paragraph\">  <media media-type=\"table\">  <media-caption>  <b>General Supply Chain Activities for Production Home Building<\/b>  <\/media-caption>  <media-producer><\/media-producer> <\/media><\/p><p class=\"wp-block-paragraph\"> <b>Careful Analysis<\/b> Every completed home is the product of a complex supply chain of participants: at least one home builder, as many as 10 dealers, between 50 and 65 trades, and hundreds of product suppliers. SCM in home building isn&#8217;t easy, especially in the production market. But it is important, and there are proven ways to put it to work.<\/p><p class=\"wp-block-paragraph\"> It is helpful for a management team to approach SCM by addressing three core subjects about the business with staff: strategic matters (annual), operational matters (weekly\/monthly), and tactical matters (daily). Then the support mechanisms should be addressed: organization and information systems. Whether conducted internally or with the help of a third-party advisor, management should plan on a few different sessions lasting two to three hours to make decisions and action plans.<\/p> <ul class=\"wp-block-list\"> <li><b>Strategic Matters:<\/b> annual guidelines to align management and external stakeholders on important performance, investment, and marketing\/customer subjects.<\/li> <li><b>Operational:<\/b> weekly\/monthly disciplines that result in the organization achieving exceptional customer value.<\/li> <li><b>Tactical:<\/b> daily actions and routines to achieve outstanding customer service.<\/li> <li><b>Organization:<\/b> the optimal design, resource mix, and development activities.<\/li> <li><b>Information Systems:<\/b> formal information systems to deliver information with which to make optimal decisions.<\/li> <\/ul><p class=\"wp-block-paragraph\"> As an example of the detail that goes into these processes, let&#8217;s address two of them\u2014Strategic and Information Systems\u2014by asking the questions that pro dealer management will need to answer.<br><\/p><\/div> <!--nextpage--><div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">  <\/div><div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"> <b>Strategic<\/b> <ul class=\"wp-block-list\"> <li><b>What is our company&#8217;s business definition in terms of the following opportunities?<\/b> Providing materials and supplies? Building components? Installed sales and after-service? Developing builder\/trade solutions? Providing information system solutions? Being there for customers when they need assistance (rapid service)?<\/li> <li><b>How does our company differentiate?<\/b> Best inventory choice or access? Best prices? Best people or solutions? Market expertise? Market coverage? Product\/services expertise?<\/li> <li><b>What are the trends management must address to set our company apart and ahead?<\/b> Pricing models? Technology? Personnel and expertise? Market breadth and depth? Market coverage?<\/li> <li><b>What are acceptable or desired financial targets?<\/b> Revenue growth? Profit margins? Net income margins? ROIC? Inventory turns? Length of customer contracts or commitments?<\/li> <\/ul><p class=\"wp-block-paragraph\"><b>Information Systems<\/b> <\/p> <ul class=\"wp-block-list\"> <li><b>What information does each stakeholder group in our company need to achieve desired business goals?<\/b> Customer insight and information? Supplier\/vendor insight and information? Profitability at various levels (business; unit; line of business; customer; service)? Employee productivity and performance? Yard inventory? Unfulfilled orders?<\/li> <li><b>How does this information need to be accessed and used?<\/b> Reports? Query-based analyses? Easy-to-access databases? Handheld devices?<\/li> <li><b>How important is it to communicate outside of the organization, and how?<\/b> With suppliers? With customers? With other partners\/stakeholders and communities?<\/li> <li><b>What role might business intelligence play at the company?<\/b> Advanced insight into trends? Customer intelligence? Margin\/profitability intelligence? Competitive intelligence and pricing analyses?<\/li> <li><b>What is the proper role of Internet-based applications?<\/b> Capture builder demand information? Understand vendor\/supplier capability to deliver or provide materials? Communicate order status?<\/li> <\/ul><p class=\"wp-block-paragraph\"> Communicate installation status? Invoicing, collections and status? Accept orders online?<br> <b>What It&#8217;s All About<\/b> Whether you conduct a supply chain assessment with these questions on your own or with the help of a third-party facilitator or consultant, you need to drive toward creating a Supply Chain Vision, one-to-three-year and five-year goals, and then take tactical steps to achieve those goals. It is often crucial to survey your customers&#8217; needs and wants, to ensure that your Supply Chain Vision is synchronized with the service levels your customers desire or might expect. Like an annual business strategy, your supply chain management initiative should be 1) easy to explain to the organization, 2) measurable, and 3) tied to financial and operating goals. For instance, to support growth and margin objectives, your business might call for 33 percent of all new revenues to consist of installed sales, with significant implications for the order information you collect, the customer expectations you set, how you measure on-time performance and quality, and naturally what systems you may need to enhance or add to grow this side of the business with fewer labor resources than a manual approach would require.<\/p><p class=\"wp-block-paragraph\"> SCM is about running a better business for better customer outcomes. Builders have begun the adoption process. With industry slowdown upon us and demand volatility at record highs, there is no better time for dealers to assess operational excellence in all five areas of the supply chain: strategic, operational, tactical, organization, and information systems. Can you afford to manage the turbulent times ahead without SCM? \u2014<i>Luis F. Solis is CEO and president of Symbius Corp. (www.symbius.com) and GroupSystems Corp. (www.groupsystems.com), and is a well-recognized business leader and venture investor in collaboration technology, supply chain, and global logistics management.<\/i><\/p><p class=\"wp-block-paragraph\"> <b>Editor&#8217;s Note:<\/b> For more information on supply chain models, see The Building Blocks of Supply Chain Management, page 38.<\/p><\/div> ","protected":false},"excerpt":{"rendered":"<p>The home building industry has never been known as an early adopter of business best practices; supply chain management (SCM) is no exception. Yet the industry is rapidly changing. Six of the 15 largest production builders discussed supply chain or similar operational efficiency topics in their 2005 annual reports. Sixty-one percent of the attendees at [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":7593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"scheduledNewsletterDates":[],"_scheduled_newsletter_id":0,"footnotes":"","jetpack_post_was_ever_published":false,"zonda_content_type_url_append":"_o","zonda_dfp_zone":"","zonda_exclude_recommended_contents":false,"zonda_exclude_most_popular":false,"zonda_exclude_tagged_results":false,"zonda_eyebrow":"","zonda_last_newsletter_date":"2099-12-31T23:59:59.999-05:00","zonda_original_url":"","zonda_pdf_version":0,"zonda_print_headline":"Getting Started","zonda_promo_abstract":"It's apparent that the construction industry as a whole, and specifically the 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