{"id":6561,"date":"2004-02-01T13:14:59","date_gmt":"2004-02-01T13:14:59","guid":{"rendered":"https:\/\/zonda-develop.go-vip.net\/prosales\/article\/lead-time_o"},"modified":"2025-06-27T02:02:29","modified_gmt":"2025-06-27T02:02:29","slug":"lead-time_o","status":"publish","type":"post","link":"https:\/\/zonda-develop.go-vip.net\/prosales\/products\/lead-time_o\/","title":{"rendered":"Lead Time"},"content":{"rendered":"<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">  <\/div><div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><p class=\"wp-block-paragraph\"> It wasn&#8217;t an accident that Colonial Heights, Va.\u2013based Roper Bros. Lumber wound up hosting its annual sales meeting at a Timberlake cabinet plant in Winchester, Va. \u201cWe&#8217;ve grown into kitchens over the last three years through intent,\u201d says Roper Bros. president John Farrar. \u201cWe&#8217;re trying to develop an entire [profit center] rather than just a line of product that we have to offer. Today cabinets are over 5 percent of our business, and we want to grow that to 7 or 10 percent.\u201d<\/p><p class=\"wp-block-paragraph\"> The increased attention to cabinet markets at Roper Bros., a four-unit pro dealer with $60 million in annual sales, mirrors Timberlake&#8217;s recent distribution push into the pro dealer sector, according to Timberlake vice president of professional markets Gary Rosenfield. In addition to developing merchandising, sales support, product training, and delivery programs, Timberlake has made a concerted effort to improve product lead times for pro dealers with contractors on tight building schedules.<\/p><p class=\"wp-block-paragraph\"> \u201cTimberlake&#8217;s cycle times have improved \u2026,\u201d says Seth Teitelbaum, director of sales for a Builders FirstSource location in East Brunswick, N.J. \u201cWe&#8217;re going to sell $20 million worth of cabinets this year, and their delivery dependability makes them a key vendor.\u201d<\/p><p class=\"wp-block-paragraph\"> Farrar is on the same page. Roper Bros. sold $3 million worth of cabinet lines last year, and short lead times from vendors were a necessity when construction activity spiked in the third and fourth quarters, making the traditional fall cabinet sales season a hectic affair. \u201cWhen a cabinet manufacturer has longer lead times, it doesn&#8217;t affect the remodeler as much, but for the home builder that has closing schedules that are in demand, it taxes the product line when lead times start hitting five, six, seven weeks,\u201d Farrar says, adding that Timberlake consistently meets a two to two-and-a-half week lead time.<\/p><p class=\"wp-block-paragraph\"> In this case, the key for both dealer and vendor success has been capital investments in capacity and facilities. \u201cIn the last three to four years we have invested an upwards of $100 million in new manufacturing capacity, including assembly plants, component plants, and finishing facilities,\u201d says Rosenfield. \u201cFor example, we set up a new assembly plant in Oklahoma to service the central parts of the country that were being serviced from Nevada or Georgia. That certainly cuts lead times by getting plants closer to the marketplace.\u201d<\/p><p class=\"wp-block-paragraph\"> On the dealer end, Roper Bros. will open a stand-alone cabinet showroom selection center in Richmond, Va., by April, spearheading an investment package that also will include improvements to the company&#8217;s countertop manufacturing facilities and construction of a new design center in the Fredericksburg, Va., market.<\/p><p class=\"wp-block-paragraph\"> Rosenfield, for one, thinks more dealers should investigate cabinets as a possible profit center. \u201cCabinets are a good complementary business, especially when you are dealing with small- to medium-sized builders,\u201d he says. \u201cAnytime you are not offering a product line, you are sending somebody somewhere else, and ultimately that becomes a competitive issue.\u201d<\/p><p class=\"wp-block-paragraph\">  <media media-type=\"image\">  <media-caption>  <b>Streamlined design, construction, delivery, and installation keep cabinet manufacturers and dealers inside short lead times.<\/b>  <\/media-caption>  <media-producer><\/media-producer> <\/media><\/p><\/div> ","protected":false},"excerpt":{"rendered":"<p>It wasn&#8217;t an accident that Colonial Heights, Va.\u2013based Roper Bros. Lumber wound up hosting its annual sales meeting at a Timberlake cabinet plant in Winchester, Va. \u201cWe&#8217;ve grown into kitchens over the last three years through intent,\u201d says Roper Bros. president John Farrar. \u201cWe&#8217;re trying to develop an entire [profit center] rather than just a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"scheduledNewsletterDates":[],"_scheduled_newsletter_id":0,"footnotes":"","jetpack_post_was_ever_published":false,"zonda_content_type_url_append":"_o","zonda_dfp_zone":"","zonda_exclude_recommended_contents":false,"zonda_exclude_most_popular":false,"zonda_exclude_tagged_results":false,"zonda_eyebrow":"","zonda_last_newsletter_date":"2099-12-31T23:59:59.999-05:00","zonda_original_url":"","zonda_pdf_version":0,"zonda_print_headline":"Lead Time","zonda_promo_abstract":"For dealers looking to expand in the cabinet market, short-cycle delivery is 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