{"id":79633,"date":"2018-06-29T13:54:42","date_gmt":"2018-06-29T17:54:41","guid":{"rendered":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/article\/getting-published_o"},"modified":"2018-06-29T13:54:42","modified_gmt":"2018-06-29T17:54:41","slug":"getting-published_o","status":"publish","type":"post","link":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/getting-published_o\/","title":{"rendered":"Getting Published"},"content":{"rendered":"

We live in a world awash with information. Conversely, finding good quality information is a real challenge. That\u2019s a big part of my job, cutting through the crap to provide the readers of The Concrete Producer<\/i> the bits that matter to you. In pursuit of this objective, I receive hundreds of emails each day, many of them pitching something. Please publish our stuff, they say, it\u2019s important.<\/p>

Of course it\u2019s not all important, at least not to TCP\u2019s audience. So I pick and choose among all the press releases, newsletters, new product announcements, and project case studies that I receive. And with the volume of content the decision is made rather quickly\u2014perhaps sometimes too quickly. So I throw the responsibility back to the sender\u2014you\u2019re going to have to catch my attention right away in your email or else one click and it\u2019s in the trash and I\u2019m on to something else.<\/p>

Recently I made a presentation to a group of people who are promoting their organizations and wanted insight into how to get their content published. Here are a few of the tips I provided:
<\/p>