{"id":56538,"date":"2016-11-15T14:59:05","date_gmt":"2016-11-15T14:59:05","guid":{"rendered":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/article\/problem-solving-pitfalls_o"},"modified":"2016-11-15T14:59:05","modified_gmt":"2016-11-15T14:59:05","slug":"problem-solving-pitfalls_o","status":"publish","type":"post","link":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o\/","title":{"rendered":"Problem-Solving Pitfalls"},"content":{"rendered":"<p class=\"wp-block-paragraph\">I was in Texas recently and witnessed a traffic accident. A man was turning into the intersection and ran into a pickup truck hauling a horse trailer. Unfortunately, there was a horse in the trailer at the time, and the carrier was overturned. <\/p><p class=\"wp-block-paragraph\">An officer arrived at the scene and saw that the horse had broken its leg. Seeing no other alternatives, he pulled out his gun and shot it. We all grew very quiet.<\/p><p class=\"wp-block-paragraph\">Then, turning his attention to the man in the other vehicle, he asked, \u201cSo, are you hurt?\u201d<\/p><p class=\"wp-block-paragraph\">In the concrete business, we must regularly deal with problems. Usually, we find someone to blame rather than chasing down the most important thing: finding cause. <\/p><p class=\"wp-block-paragraph\">Through my journey from employee, to consultant, and then to business owner, I learned how the best and worst organizations operate, how they think, and what they believe when it comes to resolving problems. Much of this came to me via live experience and trial and error. In other words, I learned the hard way. <\/p><p class=\"wp-block-paragraph\">Below are seven common pitfalls to problem solving. How many do you recognize?<\/p><p class=\"wp-block-paragraph\"><b>1. Not thinking 80\/20.<\/b> The Pareto Principle says that 80% of the outcome often comes from 20% of the causes. Or, 80% of the benefit can be captured with less than 20% of the effort. Which of the contributing factors is causing the most impact? Target those.<\/p><p class=\"wp-block-paragraph\"><b>2. Solving the wrong problem.<\/b> Let\u2019s say your customer has asked you to reformulate a mix design to contain more coarse aggregate. But what they really want is a solution to a varied appearance after the concrete is polished. These are different objectives, albeit related. What if the issue was rooted in mixing time or additives? Problem statements should have two key ingredients, if nothing else: an object to improve and the measured performance \u201cdeviation.\u201d<\/p><p class=\"wp-block-paragraph\"><b>3. Overlooking what the problem is not.<\/b> Being willing and able to eliminate key areas of analysis that do not pertain to the specific problem is key to isolating the root cause. The human mind is second to none in its ability to rationalize, however, and we have a strong urge to make things fit (even when they don\u2019t). One example: one of your mixes fails the seven-day compression test consistently, yet the exact same mix \u2014 minus the fly ash \u2014 never fails. How many potential causes can we logically eliminate already without knowing anything else?<\/p><p class=\"wp-block-paragraph\"><b>4. Wasting valuable time with unneeded analysis.<\/b> Most companies do not have unlimited resources to work on things, so conducting all the analysis you want on a problem is not going to be very practical. Therefore, prioritizing what data you do need is very important to solving the problem in a reasonable amount of time. There\u2019s a well-known phrase called \u201cboiling the ocean\u201d that describes this notion well. As the metaphor goes, there are two ways to get a cup of hot water:<br>a) Get one cup of water, put it on the stove and boil it.<br>b) Boil the entire ocean and scoop one cup of the boiling water.<br>What key information is needed to solve the problem? Be as efficient as possible.<\/p><p class=\"wp-block-paragraph\"><b>5. Using the wrong mix of quantitative versus qualitative questioning.<\/b> Quantitative analysis deals with math and understanding numerical relationships. Qualitative analysis explains why the numbers are what they are. You will need a healthy mix of both, probably at a ratio of 70:30. For example, quantitatively we know that selling price erosion is the reason for shrinking revenues on our permeable concrete products. Qualitative analysis tells us it\u2019s because we have a new competitor in the same market whose product boasts a more efficient pour. Too much reliance on either one of the analysis types will always give you an incomplete answer.<\/p><p class=\"wp-block-paragraph\"><b>6. Deploying the wrong framework.<\/b> Starting with the wrong approach is akin to building an apartment complex on a house foundation: It won\u2019t fit and eventually, the structure will fall over. Ask yourself: Am I dealing with an actual unknown cause or do I need to just make a decision instead? If it is indeed a problem, is it a profitability issue or a strategic business situation (new market, acquisition, repositioning)? Or maybe the problem is a performance issue with cycle time not running at the same level as before. Apply the right tool and the answer is more forthcoming.<\/p><p class=\"wp-block-paragraph\"><b>7. Forgetting to \u201cdestructively test\u201d the potential root cause.<\/b> If you have unlimited time and money, ignore this last rule. For the rest of us, this easy trick makes a difference. Before launching an experimental fix \u2014 but after you have a favorite root cause theory \u2014 mentally test how that root cause specifically accounts for the defect or deviation, how it explains when it occurred when it did, why it occurs where it does and if it explains the patterns that it leaves behind. If it can\u2019t explain all of the known facts of the problem, then either your theory needs revising or the \u201cfacts\u201d are not really facts. <\/p><p class=\"wp-block-paragraph\">It\u2019s not natural to say: \u201cLet\u2019s determine when and where the problem occurred\u201d or \u201cLet\u2019s find out why this happened\u201d or \u201cLet\u2019s not assume someone messed up.\u201d Perhaps we\u2019re unsure how to approach an issue. If we keep in mind that processes exist for solving problems just like processes exist for batching concrete, we can get back to the important things like innovation and customer service.<\/p>","protected":false},"excerpt":{"rendered":"<p>I was in Texas recently and witnessed a traffic accident. A man was turning into the intersection and ran into a pickup truck hauling a horse trailer. Unfortunately, there was a horse in the trailer at the time, and the carrier was overturned. An officer arrived at the scene and saw that the horse had [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":56541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"scheduledNewsletterDates":[],"_scheduled_newsletter_id":0,"footnotes":"","jetpack_post_was_ever_published":false,"zonda_content_type_url_append":"_o","zonda_dfp_zone":"","zonda_exclude_recommended_contents":false,"zonda_exclude_most_popular":false,"zonda_exclude_tagged_results":false,"zonda_eyebrow":"Concrete Thinking","zonda_last_newsletter_date":"2099-12-31T23:59:59.999-05:00","zonda_original_url":"","zonda_pdf_version":0,"zonda_print_headline":"","zonda_promo_abstract":"","zonda_promo_headline":"","zonda_promo_image":0,"zonda_subheadline":"Usually, we find someone to blame rather than chasing down the most important thing: finding cause. "},"tags":[],"news_item_type":[393],"section_10":[84676],"subject":[30,567],"organization":[],"award":[],"person":[],"product_type_10":[],"content-group":[],"event":[],"location":[],"state":[],"brand":[21547],"jlc-category":[],"year_tax":[],"sponsor":[],"coauthors":[86667],"class_list":["post-56538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","news_item_type-opinion","section_10-producers","subject-business","subject-human-resources","brand-the-concrete-producer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Problem-Solving Pitfalls<\/title>\n<meta name=\"description\" content=\"Usually, we find someone to blame rather than chasing down the most important thing: finding cause.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Problem-Solving Pitfalls\" \/>\n<meta property=\"og:description\" content=\"Usually, we find someone to blame rather than chasing down the most important thing: finding cause.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o\/\" \/>\n<meta property=\"og:site_name\" content=\"Concrete Construction Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-15T14:59:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-content\/uploads\/sites\/10\/2016\/concrete-thinking-graphic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1131\" \/>\n\t<meta property=\"og:image:height\" content=\"754\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Ryan Brown\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Problem-Solving Pitfalls\",\"datePublished\":\"2016-11-15T14:59:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o\\\/\"},\"wordCount\":903,\"image\":{\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2016\\\/concrete-thinking-graphic.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o\\\/\",\"url\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o\",\"name\":\"Problem-Solving Pitfalls\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2016\\\/concrete-thinking-graphic.jpg\",\"datePublished\":\"2016-11-15T14:59:05+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"Usually, we find someone to blame rather than chasing down the most important thing: finding cause.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o#primaryimage\",\"url\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2016\\\/concrete-thinking-graphic.jpg\",\"contentUrl\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2016\\\/concrete-thinking-graphic.jpg\",\"width\":1131,\"height\":754},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/business\\\/producers\\\/problem-solving-pitfalls_o#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Problem-Solving Pitfalls\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/#website\",\"url\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/\",\"name\":\"Concrete Construction Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zonda-develop.go-vip.net\\\/concrete-construction\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Problem-Solving Pitfalls","description":"Usually, we find someone to blame rather than chasing down the most important thing: finding cause.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o","og_locale":"en_US","og_type":"article","og_title":"Problem-Solving Pitfalls","og_description":"Usually, we find someone to blame rather than chasing down the most important thing: finding cause.","og_url":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o\/","og_site_name":"Concrete Construction Magazine","article_published_time":"2016-11-15T14:59:05+00:00","og_image":[{"width":1131,"height":754,"url":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-content\/uploads\/sites\/10\/2016\/concrete-thinking-graphic.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes","Written by":"Ryan Brown"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o#article","isPartOf":{"@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o\/"},"author":{"name":"","@id":""},"headline":"Problem-Solving Pitfalls","datePublished":"2016-11-15T14:59:05+00:00","mainEntityOfPage":{"@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o\/"},"wordCount":903,"image":{"@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o#primaryimage"},"thumbnailUrl":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-content\/uploads\/sites\/10\/2016\/concrete-thinking-graphic.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o\/","url":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o","name":"Problem-Solving Pitfalls","isPartOf":{"@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o#primaryimage"},"image":{"@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o#primaryimage"},"thumbnailUrl":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-content\/uploads\/sites\/10\/2016\/concrete-thinking-graphic.jpg","datePublished":"2016-11-15T14:59:05+00:00","author":{"@id":""},"description":"Usually, we find someone to blame rather than chasing down the most important thing: finding cause.","breadcrumb":{"@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o#primaryimage","url":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-content\/uploads\/sites\/10\/2016\/concrete-thinking-graphic.jpg","contentUrl":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-content\/uploads\/sites\/10\/2016\/concrete-thinking-graphic.jpg","width":1131,"height":754},{"@type":"BreadcrumbList","@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/business\/producers\/problem-solving-pitfalls_o#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/"},{"@type":"ListItem","position":2,"name":"Problem-Solving Pitfalls"}]},{"@type":"WebSite","@id":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/#website","url":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/","name":"Concrete Construction Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Concrete Construction Magazine","distributor_original_site_url":"https:\/\/zonda-develop.go-vip.net\/concrete-construction","push-errors":false,"jetpack_featured_media_url":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-content\/uploads\/sites\/10\/2016\/concrete-thinking-graphic.jpg","_links":{"self":[{"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/posts\/56538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/comments?post=56538"}],"version-history":[{"count":0,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/posts\/56538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/media\/56541"}],"wp:attachment":[{"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/media?parent=56538"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/tags?post=56538"},{"taxonomy":"news_item_type","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/news_item_type?post=56538"},{"taxonomy":"section_10","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/section_10?post=56538"},{"taxonomy":"subject","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/subject?post=56538"},{"taxonomy":"organization","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/organization?post=56538"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/award?post=56538"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/person?post=56538"},{"taxonomy":"product_type_10","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/product_type_10?post=56538"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/content-group?post=56538"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/event?post=56538"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/location?post=56538"},{"taxonomy":"state","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/state?post=56538"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/brand?post=56538"},{"taxonomy":"jlc-category","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/jlc-category?post=56538"},{"taxonomy":"year_tax","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/year_tax?post=56538"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/sponsor?post=56538"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/zonda-develop.go-vip.net\/concrete-construction\/wp-json\/wp\/v2\/coauthors?post=56538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}